美国在传媒行业做得是很超前的，有许多先进的理论与实践，所以无论是新闻专业还是广告专业、影视传媒专业，每年都吸引大量的留学生前去学习。可以说美国留学可以接触到很多优质资源，美国的广告专业也不例外，可以接触广告界前沿信息，是不可多得的。下面一起了解一下美国留学广告专业：

美国留学广告专业分支专业：

Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

Creative Track: The creative track will prepare students for careers in art direction or copywriting.

Thesis Track: The thesis track will prepare students for careers in marketing research or education.

美国留学广告专业主要课程内容：

综合基础课程Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns

创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

美国留学广告专业专业研究生职业前景：

就业方向：广告设计人员，企划人员，美术指导，广告客户经理，广告销售策划，资深写得可以做到广告创意总监等。

就业市场：广告代理公司，传媒业，或者组织机构的市场策划，研究机构等。

以上便是对美国留学广告专业介绍，希望能给大家提供帮助！

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