Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you&aposll even find advertising in bathroom stalls!

　　想一想你每天要看到多少广告。杂志广告，电视广告，广播广告等等，甚至在有些地方的洗手间的墙上你都可以看到广告。

　　You must make a marketing difference. You need a strategy. You have to be distinct。

　　你必须做一份与众不同的营销计划。你需要策划好，有清楚的目标。

　　So just how do you stand out from the competition? It&aposs a long, well-thought out process. And it begins with your marketing plan。

　　那么，你该如何从激烈的竞争中脱颖而出呢?这是一个长远而又需要考虑周详的计划，并且是从你的营销计划开始的。

　　There are several key factors you must identify to make your marketing plan a strong one:

　　要想使你自己的营销计划出色的话，以下几点是必须考虑的关键：

　　1.Who are your potentialcustomers?

　　你的目标客户是什么样的群体?　来源：考试大

　　2.What&aposs the most fective way to inform your potential customers?

　　哪种方式可以最有效的将信息传达给你的目标客户?

　　3.What do your customers want?

　　你的客户有什么样的需求?

　　4.How can you position your product/service in an appealing manner?

　　你怎样以一种吸引人的方式展现你的产品/服务?

　　5.Look closely at your target market. What&aposs their age, sex, profession, income level, educational level and residence?

　　近距离观察一下你的目标市场。了解他们的年龄，性别，职业，收入水平，教育程度，以及居住地等。

　　If you&aposre selling $70,000 vehicles, it really is a waste of time to target an audience who&aposs making minimum wage. Sure, they may come by the dealership and test drive the car. But will they be able to afford the payments? It may sound like a cold way to approach your marketing strategy but, after all, you&aposre in business to make money。考试大论坛

　　如果你向低薪人群推销70,000美元的车，那样做只是浪费时间。当然，他们可能会来汽车代理商店试车，但是他们负担得起吗?也许这听起来像是以一种冷酷的方式实现你的营销策略，但是你毕竟也只是想赚钱而已。本文来源:考试大网

　　Learn all you can about your competitors:

　　尽可能多的了解你的竞争对手：

　　1.Who are your nearest direct and indirect competitors?

　　离你最近的直接对手和间接对手是谁?来源：考试大

　　2.What are their strengths and weaknesses?

　　他们的优缺点是什么?

　　3.Analyze market research data。

　　分析市场调查数据。

　　Now compare your product/service to your competition:

　　接下来将你的产品/服务和你的竞争对手对比一下：

　　1.Is there a demand for your product/service?

　　你的产品/服务是否有市场需求?

　　2.What are the similarities and differences between your product/service and the competition?

　　你和竞争对手的产品/服务有什么相似点和不同点

　　3.Assess the unique features of your product/service。

　　定位你产品的独特特征。

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