2017全球最具价值的品牌榜单出炉苹果谷歌可口可乐领衔.

2017-08-13 作者： 288阅读

　　Apple Inc., Alphabet Inc.'s Google, and Coca-Cola Co. topped the list of the world's 100 most valuable brands in 2016, while technology and automotive brands dominated the overall rankings, according to a new report from brand consultancy Interbrand.

　　根据品牌咨询公司Interbrand的一项最新报告显示，苹果，谷歌和可口可乐在2016年全球100个最有价值品牌排行中位列前三;而在整个榜单中，科技品牌和汽车品牌占据了相当大的一部分。

　　Microsoft Corp., Toyota Motor Corp., IBM Corp., Samsung Electronics Co. Ltd., Amazon.com Inc., Mercedes-Benz and General Electric Co. were also on the Top 10 list, according to Interbrand's 2016 Best Global Brands report.

　　根据Interbrand2016年全球最佳品牌报告显示，该榜单的前十名还包括微软、丰田汽车公司、IBM、三星电子有限公司、亚马逊、梅塞德斯-奔驰和通用电气公司。

　　Social network Facebook Inc., e-commerce giant Amazon and toy company Lego were the top-growing brands.

　　社交网络公司Facebook 、电子商务巨头亚马逊和玩具公司乐高则是品牌价值增幅最大的企业。

　　The report ranks brands based on financial performance, its influence on customers, and its power to command a premium price or drive company sales.

　　这一品牌的排名主要是基于财务业绩报告、对客户的影响、溢价能力或推动公司销售的能力。

　　Apple's brand value rose 5 percent from a year ago to $178 billion and Google's brand value was up 11 percent from a year ago to $133 billion, according to the report.

　　据该报告显示，苹果的品牌价值同比去年增长了5%，至1780亿美元，而谷歌的品牌价值同比增长了11%，至1330亿美元。

　　"Apple, Google and Coca-Cola are the most valuable brands as their finances are strong, their brand is a powerful driver of choice and they are very strong compared to competitors," said Jez Frampton, Interbrand's global chi executive officer.

　　Interbrand的全球首席执行官杰斯·弗兰普顿表示：“苹果、谷歌和可口可乐是世界上最有价值的品牌。因为他们的财务实力雄厚，品牌具有强大的号召力，这是其竞争对手无法比拟的。”

　　Hitting the Top 100 for the first time, French fashion brand Dior and Silicon Valley automaker Tesla Motors Inc. were at Nos. 89 and 100 respectively.

　　第一次跻身品牌价值100强的是法国时尚品牌迪奥和硅谷的汽车制造商特斯拉汽车公司，他们分别位列第89名和第100名。

　　Hugo Boss, Chevrolet and Kleenex dropped off the list, the report said.

　　此外，该报告还指出，雨果博斯、雪佛兰和舒洁则跌出了该榜单。