“You can tell the ideas of a nation by its advertisements.”

　　“你可以从一个国家的广告辨别出它的思想。”

　　In order to determine whether advertisements rlect a nation’s ideas, it is necessary to determine whether advertisements present real ideas at all, and, if so, whose ideas they actually rlect. On both counts, it appears that advertisements fail to accurately mirror a nation’s ideas.

　　Indisputably, advertisements inform us as to a nation’s values, attitudes, and priorities—what activities are worthwhile, what the future holds, and what is fashionable and attractive. For instance, a proliferation of ads for sport-utility vehicles rlects a societal concern more for safety and machismo than for energy conservation and frugality, while a plethora of ads for inexpensive on-line brokerage services rlects an optimistic and perhaps irrationally exuberant economic outlook. However, a mere picture of a social more, outlook, or fashion is not an “idea”—it does not answer questions such as “why” and “how”?

　　Admittedly, public-interest advertisements do present ideas held by particular segments of society—for example, those of environmental and other public-health interest groups. However, these ads constitute a negligible percentage of all advertisements, and they do not necessarily rlect the majority’s view. Consequently, to assert that advertisements rlect a nation’s ideas distorts reality. In truth, they mirror only the business and product ideas of companies whose goods and services are advertised and the creative ideas of advertising firms. Moreover, advertisements look very much the same in all countries. Western and Eastern alike. Does this suggest that all nations have essentially identical ideas? Certainly not.

　　In sum, the few true ideas we might see in advertisements are those of only a few business concerns and interest groups; they tell us little about the ideas of a nation as a whole.

更多出国留学最新动态，敬请关注澳际教育手机端网站，并可拨打咨询热线：400-601-0022