2017-08-10 163阅读
5 题库未找到,上月寂静 3次
关于cereals 的, 第一句说our cereals contains more vitamin k preserving …第二个就用survey 75%consumers favor its tastes 。。后面就说为了增加sales 吸引更多的顾客 应该redesign the front of the ..box.
(考古)V1:the Cunch(貌似) Breakfast cereal contain 20% more nutrients than any other cereal in the city XXX. Moreover, in the survey conducted by us, 75% consumers prer to the taste of Cunch Breakfast cereal than other cereal products. However, 消费者似乎并没有显著的青睐这个cereal。Therore, in order to increase the sales, we should redesign the front of the Cunch Breakfast box with detailed information about the two features mentioned above(即多20%的营养,75%认为口味出众) (题库里没找到)
V2说一个cereal的厂家的备忘录:认为该厂出产的cereal的一大优势是包含vitamin K。另外在一项调查中,有75%的人表示喜欢cereal口味。但是现在销售量降低。建议在做广告中更换包装盒,并注明该cereal的两大优势(就是包 含vitamin k和口味好)。
V3 一下来自公司营销总监的备忘录:一家生产cereal 公司生产的cereal含有的维生素k的数量比竞争对手都要多20%,而且一项调查显示75%的顾客认为该公司生产的cereal比竞争对手都要好,但是 该公司的销售量并不高。因此营销总监建议公司重新对包装盒进行设计,把该产品含有比竞争对手20%的vitamin K 和上述的那个调查贴在包装盒上。
V4 breakfast crunch cereal它说它自己的Vitamin K含量比别人高20%,还有一个它自己公司给自己产品的consumers发个survey结果75%认为它自己这产品口味更好。但是这breakfast crunch比别的销量低,所以是那对这两个优势的宣传不够导致的。因此建议把那个Cereal包装盒前脸的设计全换了换成对这两点的说明。
V5:讲一商店的谷物食品,相对于其他商家的谷物食品,含有更多的维他命,但问卷调查发现群众选择这一食品主要因为口感。所以广告商提出应该把该食品富含维他命以及口感好放在包装上,这样以后在全世界销售,销量就能提高。
6题库未找到,上月寂静
V1考到的是说一个gym做了一个调查,说他们的customers is interested in eating healthier.而organic food没有农药,很绿色。所以他们觉得要在他们的三个gym的location都开一个organic food section。并且说这个organic food的想法之前都没有人想到过。所以在nation大量推广这个想法之前,他们在自己的gym里开个organic food sections一定能提高他们的profits.
V2一个中型城市一家有三个分店的健身中心,在顾客中进行了一项调查,发现顾客非常关注饮食健康。有机食品是饮食健康的一种方式,所以目前这个城市已经具备了消费有机食品的需求。所以经理建议在大型的连锁商场进入这一领域之前,在三家连锁店中开设有机食品商场,必然能提高利润,此前利润已经在一段时期内保持稳定的水平。
3次
(考古) A survey shows that our consumers are more cared about eating healthier. One way to eat healthy is to eat organic food, which is free of fertilizer and pesticide. Our city has no organic food store currently, so we can establish one in our city. We can open organic food store in our gyms so that we can expect that the profits of our gyms, which stayed the same for a year, would increase.
7 34. The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president.
“The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.”
5次
8 1. The following appeared as part of an annual report sent to stockholders by Olympic Foods, a processor of frozen foods.
“Over time, the costs of processing go down because as organizations learn how to do things better, they become more ficient. In color film processing, for example, the cost of a 3-by-5-inch print fell from 50 cents for five-day service in 1970 to 20 cents for one-day service in 1984. The same principle applies to the processing of food. And since Olympic Foods will soon celebrate its twenty-fifth birthday, we can expect that our long experience will enable us to minimize costs and thus maximize profits.”
9 64. The following appeared in a memorandum from the Director of Human Resources to the executive officers of Company X.
“Last year, we surveyed our employees on improvements needed at Company X by having them rank, in order of importance, the issues presented in a list of possible improvements. Improved communications between employees and management was consistently ranked as the issue of highest importance by the employees who responded to the survey. As you know, we have since instituted regular communications sessions conducted by high-level management, which the employees can attend on a voluntary basis. Therore, it is likely that most employees at Company X now feel that the improvement most needed at the company has been made.” 5次
人力资源经理给X公司的经营主管的备忘录:
去年,我们向员工调查他们认为X公司应该进行的改进,让他们把改进按重要性排列。结果列印为一张可能的改进的表格。根据调查中员工的反应,“加强员工和管理层的沟通”最具重要性,稳居调查表之首。如你所知,那以后我们建立了由高层管理人员组织,雇员可以自愿参加的常规交流会。因此,看来X的多数员工认为最应该进行的改进已经完成了。
提纲:
(下文思路单一,两段都是谈调查方法的问题,还可以谈后半部分,“采取了措施就一定能达到目的吗?”)
1. The result of a last year&aposs survey does not necessarily represent the improvement most needed of this year.
2. How was the survey held has not been illustrated by the author, thus making the conclusion groundless.
3. Whether the implement of the mentioned resolution is right or wrong is still unkonwn, it is still too early to say the improvement has been made.
1, 调查的可信性:是否anonymous,如果要named,很可能并不是他们最想要的改进。
2, 改进方法是否充分?是否交流会有很好交流,并且采纳accept意见
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