21

　　说一家商店(Gourmont 可能没拼对)过去都是高增长，但最近利润下降。他们家的顾客都是高消费群体，如喜欢买贵的东西及需要一些专家服务之类的，然后为了提升利润，需要eliminate some product , 还说要当地的一家咖啡店合作(partner 关系)去吸引新的顾客。然后利润就会提高之类的

　　22 3次

　　V1George这个人在S这个地方开的一家XX店，这家店在学校附近，人多学生多所以收益好(大致意思是这样啊)。 所以他打算在另外三个地方再开三家XX店，能够使效益翻三倍。还有提到他打算把现在店里的三名培训过的员工安排到三家店里当manager。

　　V2两年前，George在college town of Sallon开了一家餐馆，这个餐馆附近有一所大学。餐馆开的很成功，因此G计划在其他城镇再开3家餐馆并招收3名雇员，经过他的培训之后帮他经营餐馆。他希望由此他的利润能够是现在的三倍。

　　V3：有个人在一个大学附近开了家饭店，主要卖一种辣的食品，生意很好。因此他决定在附近再开三家饭店，并且指派之前在第一家饭店工作的三个人分别当新饭店的经理

　　23 104. The following appeared as part of a memorandum from the loan department of the Frostbite National Bank.

　　“We should not approve the business loan application of the local group that wants to open a franchise outlet for the Kool Kone chain of ice cream parlors. Frostbite is known for its cold winters, and cold weather can mean slow ice cream sales. For example, even though Frostbite is a town of 10,000 people, it has only one ice cream spot — the Frigid Cow. Despite the lack of competition, the Frigid Cow’s net revenues fell by 10 percent last winter.”

　　Discuss how well reasoned . . . etc. 2次

　　In this memorandum the loan department of Frostbite National Bank recommends against approval of a business loan to a local group that wants to open an ice cream parlor. In support of this decision the loan department points out that Frostbite has a reputation for cold winters and sales of ice cream decrease in cold weather. This latter point is buttressed by the fact that Frostbite’s only ice cream parlor suffered a 10 percent decline in net revenues the previous winter. The loan department’s decision is questionable for the following reasons.

　　To begin with, since it is reasonable to expect a decline in ice cream sales during winter months, it is difficult to assess the relevance of the fact that Frostbite has cold winters to the potential success of the Kool Kone franchise. Common sense suggests that this fact would be significant only if it turned out that Frostbite’s winter season lasted 9 or 10 months as it does in arctic regions. In that case slow sales could be expected for most of the year and the loan department’s opposition to the loan would be readily understandable. If, on the other hand, Frostbite’s winter season lasts only a few months and the remainder of the year is warm or hot, it is difficult to comprehend the loan department’s reasoning.

　　Next, the loan department assumes that the Frigid Cow’s decline in net revenue last winter was a result of slow sales occasioned by cold weather. While this is a possible reason for the decline, it is not the only factor that could account for it. For example, other factors such as poor business practices or lack of inventory could be responsible for the Frigid Cow’s loss of revenue. The loan department’s failure to investigate or even consider these and other possible explanations for the Frigid Cow’s decline in revenue renders their decision highly suspect.

　　In conclusion, the loan department’s decision is ill-founded. To better evaluate the decision, we would need to know more about the length and severity of Frostbite’s winter season. Moreover, evidence would have to be provided to support the assumption that the Frigid Cow’s loss of revenue last winter was a direct result of the cold weather.

　　24 106. The following appeared as part of a business plan by the Capital Idea Investment firm.

　　“Currently more and more books are becoming available in electronic form — either free of charge on the Internet or for a very low price per book on CD-ROM.* People who would not pay bookstore prices will now have access to whatever book they want from their home or work computers. Consequently, literary classics are likely to be read more widely than ever bore: 72 percent of those responding to a recent online survey said they would read books in electronic form, and 81 percent said they believed that reading classic works was important. Given this newly developing market, we should invest in E-Classics, a new company that sells electronic versions of literary classics.”

　　*A CD-ROM is a small portable disc capable of storing relatively large amounts of data that can be read by a computer.

　　报纸的图书版的文章：

　　现在越来越多的书有了电子版，或者放在网上免费获得，或者在光盘上以很低的价格出售。因此文学经典可以得到比以前更广泛的阅读。不能以书店价格购买这些书的人现在可以用很少的钱或者不花钱来阅读他们。类似的，觉得去图书馆或者等待其他人还书不方便的人现在可以通过家里或者工作用的电脑得到他想要的任何名著。这和文学名著接触的增长将从根本上影响公众的阅读品味，塑造比以前更成熟更博学的读者。

　　提纲：

　　1. More accesses to cheaper books do not necessarily guarantee the desire to read classics.

　　2. the survey is doubtful

　　3. It is hard to make profit when there are so many E-books available on the net.

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