2010.10.22—11.7 GMAT作文机经AA 共40篇

　　a local chain Greentree Grocers has been experiencing high sales volume but decreasing profit margin. Its customers are wealthy people looking for gourmet food and luxury shopping experience, so it must cut costs without hurting the customers&apos shopping experience. So it plans to layoff 10 employees per store and eliminate expensive displays and free samples. In addition, it will partner with Cabaree Coffee Cafe to have a coffee shop in each store. This is supported by a recent survey that the Grocers and the Cafe attract similar types of customers. The conclusion is that Greentree Grocers will experience high sales volume as well as high profit margin.

　　The following appeared in a memorandum from the owner of Carlo’s Clothing to the staff.

　　“Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.”

　　The following appeared as part of an article in a magazine devoted to regional life.

　　“Corporations should look to the city of Helios when seeking new business opportunities or a new location. Even in the recent recession, Helios’s unemployment rate was lower than the regional average. It is the industrial center of the region, and historically it has provided more than its share of the region’s manufacturing jobs. In addition, Helios is attempting to expand its economic base by attracting companies that focus on research and development of innovative technologies.”

　　The following appeared in a memorandum fromthe development director of the Largo Piano Company.“The Largo Piano Company has long beenknown for producing carully handcrafted, expensive pianos used by leadingconcert pianists. During the past few years, however, our revenues havedeclined; meanwhile, the Allegro Musical Instrument Company introduced a lineof inexpensive digital pianos and then saw its revenues increase. In order toincrease Largo’s sales and in fact outsell Allegro, we should introduce a line of digital pianosin a variety of price ranges. Our digital pianos would be likely to findinstant acceptance with customers, since they would be associated with theprestigious Largo name.”

　　The following appeared as part of a business plan by the Capital Idea Investment firm.

　　“Currently more and more books are becoming available in electronic form — either free of charge on the Internet or for a very low price per book on CD-ROM.* People who would not pay bookstore prices will now have access to whatever book they want from their home or work computers. Consequently, literary classics are likely to be read more widely than ever bore: 72 percent of those responding to a recent online survey said they would read books in electronic form, and 81 percent said they believed that reading classic works was important. Given this newly developing market, we should invest in E-Classics, a new company that sells electronic versions of literary classics.”

　　*A CD-ROM is a small portable disc capable of storing relatively large amounts of data that can be read by a computer.

　　The following appeared in the editorial section of a campus newspaper.

　　“Because occupancy rates for campus housing fell during the last academic year, so did housing revenues. To solve the problem, campus housing officials should reduce the number of available housing units, thereby increasing the occupancy rates. Also, to keep students from choosing to live off-campus, housing officials should lower the rents, thereby increasing demand.”

　　The following appeared in a memorandum from the CEO of a consumer electronics manufacturing firm to the head of the company&aposs human resources department, who is responsible for hiring new employees:

　　“Eight years ago, our firm’s profits were increasing with each new employee we added. We discovered that each employee had the skills and motivation to generate more revenue for the firm than his or her salary cost us. However, for the past two years, our profit margin has been falling, even though we have continued to add employees. Thus, our newer employees are not generating enough revenue to justify their salaries. We must not be hiring new employees with the same level of skills and motivation as those we used to attract. Clearly, then, failures in the human resources department account for our falling profits.”

　　Airline去年的赢利下降了10%。 去年油价上涨了，同时此公司在去年新开了五个航班(flights)。 但是虽然去年油价上涨，其他一些航空公司的赢利却没有下降，因此油价并不是公司盈利下降的原因。由此可知问题出在五个新增航班上，因此公司应当取消(eliminate)这些航班。

　　The following appeared as part of an article in the education section of a Waymarsh City newspaper.

　　“Throughout the last two decades, those who earned graduate degrees found it very difficult to get jobs teaching their academic specialties at the college level. Those with graduate degrees from Waymarsh University had an especially hard time finding such jobs. But better times are coming in the next decade for all academic job seekers, including those from Waymarsh. Demographic trends indicate that an increasing number of people will be reaching college age over the next ten years; consequently, we can expect that the job market will improve dramatically for people seeking college-level teaching positions in their fields.”

　　The following appeared as part of a bu siness plan created by the management of the Take Heart Fitness Center.

　　“After opening the new swimming pool early last summer, Take Heart saw a 12 percent increase in the use of the center by members. Therore, in order to increase the number of our members and thus our revenues, which depend on membership fees, we should continue to add new recreational facilities in subsequent years: for example, a multipurpose game room, a tennis court, and a miniature golf course. Being the only center in the area offering this range of activities would give us a competitive advantage in the health and recreation market."

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