以下GMAT机经为澳际留学独家整理，转载请注明出处，若无注明发现必究!

澳际留学独家整理发布2011年5月GMAT机经，以下2011年5月gmat阅读机经，共68篇，2011年5月3日至2011年5月30日。澳际留学祝同学们GMAT考试顺利！

广告与歌曲

通常情况，advertising里面有音乐要比没有音乐好，流行音乐要比非流行音乐好，有歌词的流行音乐要比没有歌词的流行音乐好。但是这得分情况，如果是非常famous的歌手的，那么有个词会好，并且原唱要比翻唱好。如果是一般不太famous的，那翻唱会比较好，尤其是对歌词有改动的，因为大家会尤其注意改动的部分，觉得比较新（这里是一个细节题，因为“觉得比较新”这个原文是在括号里的，容易忽略）

注意，这三种情况是：

1. With songs more fective than without

2. With vocal more fective than without

3. With original lyrics when in high personal significance more fective than with altered lyrics when in low personal significant

后来就讲了男人跟女人的区别，famous的原唱更容易吸引男人，不famous的翻唱更容易吸引女人（这里也是一个细节题, 说问下面哪种说法对，我选的男人更容易记住有影响力的人的歌，没有改过的original的那个）

OLD JJ

V1（V38）

P1.讲现象：科学家经过研究发现广告与歌曲的联系，有音乐比没有音乐好，原声的比改唱的好，红人比不红的好，但是如果歌手不够红，那么改编歌词往往能够吸引顾客的注意力。

P2. 解释为什么有名的人的音乐反而不如没有名的人的音乐有效。对于当红歌手，原声比较重要，这个很容易证明，但是对于那些不咋地的歌手，改编歌词更能提高广告影响力，这是为啥呢？原文有”lack of fit” 这里有题。研究人员做出了假设，貌似是这些人听到歌被改了以后表示不爽，结果反而加深了印象

P3.对于男人和女人，研究人员发现，男人对于红歌手比较感冒，女的对于不红的比较感冒。

题目

1. 第二段的作用，有三个选项不靠谱，靠谱的是A和B。

B：对于第一段的提出的一些现象提供了解释/ 我选的是解释第一段中的一个puzzle

A：对于第一段中研究人员提出的成果给出了更进一步的研究结果

2. Q2：下列哪种歌曲广告对消费者影响最大

（男人，高知名度歌手，原声。）male high personal significance original lyrics） / Male original lyrics when in high personal significance 好像还有个popular吧，总之要包含male high personal significance original lyrics

3. 主旨题

4. 这里也是一个细节题, 说问下面哪种说法对

我选的男人更容易记住有影响力的人的歌，没有改过的original的那个）

5. 这里是一个细节题，因为“觉得比较新”这个原文是在括号里的，容易忽略

原文：

This study examines the fects of popular music in advertising to determine both the theoretical (the fect of popular music on the processing of advertising messages) and practical (the design of more fective advertisements using popular music) implications. An experiment is reported that tested the fects of three integrations of popular music in advertising: original lyric (原歌词), altered lyrics (改编的歌词), and instrumentals (plus a control treatment with no music) (纯音乐)on attention and memory. The results indicated that song vocals, either original or altered, are more fective stimuli of advertising fects than instrumentals or no popular music. （有歌词的比没歌词的好）

But Kahneman (1973) said that attention describes some internal mechanisms that determine the significance not the relevance of stimuli（刺激因素）. This suggests that popular music with high or low personal significance will lead to greater or lesser attention to the integrated advertising messages; popular music vocals will be more attention-getting than other treatments (流行音乐更好); and original popular vocals with high personal significance will be the most fective at getting the attention of the individual.（原唱，流行音乐，知名度高最好）

Popular music with original vocals was a more fective stimulus of attention and memory when high in personal significance and popular music with altered vocals was a more fective stimulus of attention and memory when low in personal significance (流行歌原唱知名度高有效，流行乐改编知名度低有效)

The individuals in this experiment processed songs and artists they considered high in personal significance differently from those that were low in significance.... When the artist was significant, the original vocal led to greater brand attention but when the artist was not significant, the altered vocal led to greater brand attention.... It suggests that the level of significance of the music and/or the artist can affect involvement possibly resulting in different processing of the advertising messages.

And/or the artist can affect involvement possibly resulting in different processing of the advertising messages. While high personal significance can be a possible explanation for the attention gaining value of original vocals（原唱的价值）, low personal significance cannot adequately explain the attention-gaining value of altered vocals. Three possible explanations include the novelty（新鲜度） of hearing a popular song with altered lyrics (especially the first time); irritation (恼怒，刺激) caused by the changed lyrics; and/or the lack of fit （缺失，不足）of the song or the artist with the brand. All of these could have been attention-gaining stimuli causing greater attention to the brand and the song. It is clear, however, that lyrics (either original or altered) are important and that even though an interaction was observed for just one song and artist ("The Middle" by Jimmy Eat World) based on the lyrics, the results are of practical importance to advertisers for two primary reasons. First, the use of no music or an instrumental version of a popular song should be avoided（避免没有音乐或者仅仅是流行歌的纯乐器版本）. Second, if the advertiser is able to use a popular song that is personally significant to the target market of the brand, then the original vocal version should be used, but if not, an altered vocal version should be considered (如果用名人，那么必须用原来的歌词。如果不是名人，改编歌词更好).

Either way, personal significance plays a role in the fectiveness of popular music in advertising on attention and memory, brand memory were observed for one of the brands (Sony) for both the song ("Without Me") and the artist (Eminem), with some apparent significant fects for genders. It is interesting to note that for the Kodak brand, males were observed to have greater memory for the brand than females when the song and the artist ("The Middle" by Jimmy Eat World) were highly significant but that females had greater memory for the brand when the song and the artist were low in personal significance. (男人：名人，女人：没名) This could suggest that males are more sensitive to the level of personal significance they have for advertising messages integrated in popular music than females, but this would need future research.

Black matter

第一篇：三段，脉络非常清晰，没太多生词，大致是提出一个理论——否定——再肯定

第一段black matter宇宙中大多数物质都是有black matter构成的，很多autonomists都赞成这个观点。这是第一句，有考点（问，很多gastronomists都赞成什么观点）。它能使light扭曲，尽管scientists对black matter不是太了解。但是这个理论可以解释为什么银河系能被黏在一起，并且black matter能影响银河系和自己形成一样的形状，是ring型的

第二段讲一个大哥用电脑进行了simulation of collision of.....（有考题，好像是问这个大哥做了什么）他用lense（透镜）观察了这个一个行星 CL200，（有考点，问文章提出这个lense是用来干什么的），实验是关于光的波长的，括号里有解释把红光蓝光和长波短波结合起来，波长是重点。

第三段讲一个叫JEE的人反驳第二段那个大哥的结论是错的，因为他观察到得light很可能被black matter给怎么样了，JEE观测到某银河暗物质是ring状但是银河不是那样。结论是仍然支持最初的理论，表示暗物质确实是ring状。

* 银河系：Galactic System; galaxy; Milky Way system

* collision：冲撞，碰撞

题目：

1. 很多gastronomists都赞成什么观点 – 宇宙由暗物质组成。

2. 问文章提出这个lense是用来干什么的

3.以下GMAT机经为澳际留学独家整理，转载请注明出处，若无注明发现必究!

澳际留学独家整理发布2011年5月GMAT机经，以下2011年5月gmat阅读机经，共68篇，2011年5月3日至2011年5月30日。澳际留学祝同学们GMAT考试顺利！

广告与歌曲

通常情况，advertising里面有音乐要比没有音乐好，流行音乐要比非流行音乐好，有歌词的流行音乐要比没有歌词的流行音乐好。但是这得分情况，如果是非常famous的歌手的，那么有个词会好，并且原唱要比翻唱好。如果是一般不太famous的，那翻唱会比较好，尤其是对歌词有改动的，因为大家会尤其注意改动的部分，觉得比较新（这里是一个细节题，因为“觉得比较新”这个原文是在括号里的，容易忽略）

注意，这三种情况是：

1. With songs more fective than without

2. With vocal more fective than without

3. With original lyrics when in high personal significance more fective than with altered lyrics when in low personal significant

后来就讲了男人跟女人的区别，famous的原唱更容易吸引男人，不famous的翻唱更容易吸引女人（这里也是一个细节题, 说问下面哪种说法对，我选的男人更容易记住有影响力的人的歌，没有改过的original的那个） 上123456下

共6页

更多出国留学最新动态，敬请关注澳际教育手机端网站，并可拨打咨询热线：400-601-0022