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　　9.(1次)

　　原始寂静：

　　V1(BY: a8455462 ): 有一个叫 THE EASY CREDIT COMPANY的公司，它的executive说他们将要launch一个项目，具体地，是把一部分信用卡业务的收入分给一个environmental organisation，以在他们公司的信用卡上使用这个组织的logo。他还说因为现在很多人关心环境问题，所以这样可以增加他们的收入，提高现有用户的忠诚度，以及charge更高的利率。

　　原题：

　　The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president.

　　“The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.”

　　Easy信贷公司的一个经营主管向董事长提交的一份计划：

　　如果我们将信用卡所得的利润中的一部分捐给一个知名的环保组织换取在我们的信用卡上使用他们的标识的权利，Easy信贷公司将在信用卡服务的竞争中得到很大好处。由于最近的民调显示，很多人都关心环境问题，这一计划将吸引新顾客，提高现有顾客的使用量，并使我们得到比最低利润率要高的利润率。

　　参考思路：

　　1. 首先，关心环境的人，不一定是使用信用卡的。第二，关心环境问题的人，关心的issues不一定与该组织的相同。

　　2. 因果关系不明确：不一定人们关心环保就一定用使用信用卡的方式来表达。因为More often，人们可能采取更加直接的方式，比如直接donate money to the environmental organization.

　　l 3. 另外，利润率关系到收入和支出，很可能两个比较收入小于支出。

　　七宗罪思路：

　　1.False casual relationship:信用卡使用知名组织的标识与公司信用卡服务竞争无因果关系，同时因标识与提高顾客的使用量无因果关系

　　2.Gratuitous assumption：假设很多人关心环境问题，就会因为信用卡上的标识被吸引。无关

　　3.Survey is doubtful:调查没有具体的时间地点人物，如果这个调查是在环保刊物上发表的，结果就没有说服力了。

　　参考范文：

　　In this argument the author concludes that the Easy Credit Company would gain several advantages over its competitors by donating a portion of its profits to a well-known environmental organization in exchange for the use of the organization’s logo on their credit card. The author reaches this conclusion on the basis of a recent poll that shows widespread public concern about environmental issues. Among the advantages of this policy, the author foresees an increase in credit card use by existing customers, the ability to charge higher interest rates, and the ability to attract new customers. While the author’s argument has some merit, it suffers from two critical problems.

　　To begin with, the author assumes that the environmental organization whose logo is sought is concerned with the same environmental issues about which the poll shows widespread concern. However, the author provides no evidence that this is the case. It is possible that very few credit-card users are concerned about the issues that are the organization’s areas of concern; if so, then it is unlikely that the organization’s logo would attract much business for the Easy Credit Company.

　　Next, the author assumes that the public’s concern about environmental issues will result in its taking steps to do something about the problem—in this case, to use the Easy Credit Company credit card. This assumption is unsupported and runs contrary to experience. Also, it is more reasonable to assume that people who are concerned about a particular cause will choose a more direct means of expressing their concern.

　　In conclusion, the author’s argument is unconvincing as it stands. To strengthen the argument, the author must show a positive link between the environmental issues about which the public has expressed concern and the issues with which this particular environmental organization is concerned. In addition, the author must provide evidence to support the assumption that concern about a problem will cause people to do something about the problem.

相关链接：

1.GMAT考试作文机经AA部分 5月8日更新（八）

2.GMAT考试备考经验总结：GMAT作文

3.GMAT考试：句子改错九大考点

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