Dear Sir or Madam:

　　The Advertisement Department of XX University‘s News and Broadcasting Institute is the third department in China that offers courses concerning advertisement for undergraduate students. As the dean and professor of the department, I am quite willing to recommend to you my student, Mr.Purcell, to study advertisement in your postgraduate school.

　　He was admitted into the law school of our university to study international laws in 1998 with excellent scored, and was in the same class with my daughter. He was energetic and elected as the monitor of the class due to his strong leadership and organizing capability, and his performance as a monitor was approved and praised by his classmates and teachers. His interests covered a variety of subjects, and this wide interest and curiousness had brought him into contact with advertising, a subject that gave him profound fascination and he finally made up his mind to devote all this life to this field. In a self-recommendation letter directed to me, he expressed his strong wish to be transferred from the law school to our department to study advertisement, and I had pictured in the letter a thoughtful and goal-directed young man and a life he planned for himself. After that I came to know him gradually and discovered that he really had keen perceptions to both life and learning, and was quite gifted for studying advertisement, and I was quite happy to accept him as a new member in our department. In China, changing major is rather difficult, less than one percent of the students in XX University successfully changed their majors each year. But Mr.Purcell had undergone all by himself the numerous and complicated procedures for the changing of his major and completed this turning point of his life, I admire him for his perseverance and the pursuit of his dream.

　　After the transfer, he was quick in catching up with his fellow students in academic learning, and soon revealed his strength in the study of advertisement and the professors all praised him highly. In the fall semester in 2000, I attended the (------) planned and organized by him, the activity further indicated his extraordinary organizing ability and I witnessed the growth and progress he made in his specialty studies. The article he published in (------) University really surprised me for his clear and penetrating analysis of the advertising administrative situation in China, it is rare for an undergraduate student to have such profound understandings. I still remember that during the award giving ceremony for the 3rd Broadcast Public Welfare Advertising Competition, I felt a strong sense of pride for my decision in accepting him into our department when he took the medal and prize from my hands.

　　I originally thought to let him stay in our department and continue to study advertisement for a master degree, but anyway I respect his choice to go to the United States and study advertisement in your country, I stand on his side in realizing his lifelong plans. I hope that your university to offer this excellent student an opportunity to continue his quest for knowledge and fulfill his dreams.

　　Yours Sincerely

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