Positives of Advertising 广告的优点

Advertising is a key part of modern business.Companies need to tell customers about their products.Advertisements inform us about the choices we have.

广告是现代商业的重要组成部分。公司需要告诉消费者他们的产品。广告告诉我们有哪些选择。

Advertising is a creative industry that employs many people.

广告是一个创业产业，吸纳了很多就业。

People enjoy adverts.Without advertising we would have less choice.

人们喜欢广告。.没有广告，我们的选择很少。

Without advertising there would be higher unemployment.

没有广告会有更高的失业率。

Advertising is a form of modern art.

广告是现代艺术的一种形式。

Negatives of Advertising 广告的缺点

Advertising manipulates people.It aims to persuade people that buying a product will make them happier.

广告操纵着人们。它的目标是说服人们去购买产品让他们高兴。

Advertisers focus on selling a brand image.We are encouraged to associate certain brands with a higher status.

广告重在售卖一种品牌印象。我们会不自觉的将一些品牌与社会地位关联在一起。

They use glamorous，successful people.

他们使用迷人的，成功的人（作为形象代言）。

We now live in a consumer culture.We are persuaded to follow the latest trend.

我们生活在消费文化里。我们被说服去紧跟潮流。

Advertisers often aim their marketing at children.Children can easily be influenced by advertisements.Children put pressure on parents to buy them things.

广告商经常把营销目标瞄准儿童。儿童很容易被广告影响。而孩子带给家长购买压力。

Opinions about Advertising 关于广告

Advertising should be regulated.Advertising aimed at children should be controlled or even banned.

广告应该被监管。将广告瞄准儿童应该受到控制甚至禁止。

Unhealthy foods should not be marketed in a way that attracts.Children Products that can be risk to healthy should display warnings.

垃圾食品不应该以一种吸引人的方式推广。危害到健康的儿童产品应该标示警示文字。

In some countries it is illegal to advertise cigarettes on.Television Warnings must be displayed on cigarette packets.

在一些国家香烟广告是违法的。香烟盒上需要有警告。

However，advertising is necessary in free market.

然而，在自由市场中广告是有必要的。

Economies It creates demand for products.

经济发展创造产品需求。

Governments should only censor false information or products that are harmful.

政府应该审查有害商品的虚假信息。

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