2017-06-20 37阅读
市场营销,从字面上来看是以市场消费者作为研究对象,把握客户的需求,让产品具有独特性,从而便于推广并尽可能的吸引更多的客户最终提升销量。那么美国的市场营销都会涉及哪些课程呢?就业方向都有哪些?录取难度大吗?我们以哥伦比亚大学为例进行解析。
课程设置: Prerequisites Prior to commencing the program, admitted students are required to have completed a Probability and Statistics course at the undergraduate level. It is also desirable that admitted applicants have taken a course in Marketing Management and a course in Microeconomics. In addition,it is highly recommended that students develop some knowledge and experience working with SQL, a database programming language, and any one of the statistical packages such as SPSS, SAS, Stata, and Matlab prior to joining the MS program. Core Courses All students are required to complete the following sequence of coursework: Note that the Mathematical Methods course begins in mid-August prior to the beginning of the fall semester. They are also required to take or exempt from these two MBA courses: If desired, students can substitute Strategic Consumer Insights (B8601) with either of the two PhD Consumer Behavior courses (Consumer Behavior I - B9609 or Consumer Behavior II - B9617). However, instructor permission is required bore joining each course. MBA Electives Students can take a maximum of two MBA courses in marketing. Students choose the elective classes that are most relevant to their interests. The following table contains a list of potential MBA and EMBA courses to choose from:Copyright 2000 - 2020 北京澳际教育咨询有限公司
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高国强 向我咨询
行业年龄 11年
成功案例 2937人
留学关乎到一个家庭的期望以及一个学生的未来,作为一名留学规划导师,我一直坚信最基本且最重要的品质是认真负责的态度。基于对学生和家长认真负责的原则,结合丰富的申请经验,更有效地帮助学生清晰未来发展方向,顺利进入理想院校。
陈瑶A 向我咨询
行业年龄 15年
成功案例 4612人
拥有大量高端成功案例。为美国哈佛大学、宾夕法尼亚大学等世界一流名校输送大批优秀人才。
齐亚楠 向我咨询
行业年龄 13年
成功案例 3536人
商科案例有哥伦比亚大学等,工科案例有麻省理工大学等,艺术案例有罗德岛大学等。
李君君 向我咨询
行业年龄 13年
成功案例 3623人
成功案例涉及美国排名前60的院校,专业涵盖商科(金融,会计,管理),工科(生物工程,化学工程,计算机科学,电气工程)等热门领域。