2017年萨省大学新开市场营销硕士项目介绍

2017-06-16 作者： 127阅读

萨省大学新开市场营销硕士项目介绍

The Master of Science (M.Sc.) in Marketing is a research-based program that focuses on consumer behavior, marketing theory, and designing marketing research.

This is a two year program; year one is devoted to course work, while year two focuses on research and writing a thesis. Course work covers the following topics:

Consumer Behaviour.

Marketing Theory.

Designing Marketing Research.

Statistical Methods Advanced.

Qualitative Methods.

One elective in your area of research.

During the second year, students will conduct research, write, and present a thesis with the help of one of our marketing faculty.

这是一个两年学制的研究型硕士，主要侧重于消费者行为学、市场营销理论、市场调研设计、高级统计方法、定性方法等。

这是一个在师资力量上投资巨大，非常注重学术研究的项目。每个学生在硕士入学后都有一个导师来指导学生完成学术研究和论文。

课程主要涉及到几个研究课题：

•消费者行为

•营销理论

设计市场调研

•统计方法先进

•定性方法

•在你的研究领域选修一个

在第二年，学生将进行研究，写作，并在市场营销系教授的指导下确定论文的题目。

申请要求

A four-year honours degree, or equivalent, from a recognized college or university in an academic discipline relevant to the proposed field of study.

Minimum score of 550 on the GMAT.

Minimum cumulative weighted average of 70% (U of S grade system equivalent) in the last two years of full-time study (e.g. 60 credit units).

Proof of English language proficiency may be required for international applicants and for applicants whose first language is not English.

1.本科学位，市场营销相关专业;

2.GMAT最低550以上

3.本科阶段GPA达到70%;这个70分是指的成绩标准，换算到绩点是B，对应到中国学生，80分以上

4.语言要求：托福80，单项20;雅思6.5，单项6.5

申请时间：每年9月招生，3月31日截止

学费：国际生$3,750.00一学期(一年上2-3个学期)

奖学金：学校为部分优秀的申请者提供奖学金， These include the University Graduate Scholarship (up to $15,000) for candidates with superior undergraduate records and the Graduate Teaching Fellowship (up to $15,000). There may also be opportunities for students to receive remuneration for teaching courses over the summer and for providing teaching and research assistance to faculty.

萨省大学新开市场营销硕士项目就是上述介绍，萨省大学是加拿大中部地区最好的医博类大学之一。萨省大学治学严谨，教学质量高，设有17大院系和1个继续教育中心，提供农业、商学、艺术、牙科、工程学、环境、法律、医学、护理学等各个学科的教学，设有50余个本科学位、70余个硕士学位和80余个博士学位。