Three parts:
1.       What is your career goal?
Including what have you prepared in this section or next one. In general, a strong career plan is one that brings the candidate to a very successful future, and one that is very likely to happen.
1)       What are the short and long term career goals?
2)       Specific industry Specific enough to make it unique and concrete. For example, banking is “too broad” an industry, whereas Project Finance or Biotech Finance is more specific and therefore more unique and concrete.
3)       Specific positions
Connection to past                                                                                               
Assured first step --Rather senior position, a company you work with
 
2.       What do you need to learn/why you need an advanced business degree? 
1)       Change your career
2)       Compensate for youth and inexperience
3)       Exposure to successful leaders
4)       Expand your horizons
5)      Team building
6)      Networking
7)      The big picture
 
3.       How can ***University help you?
browsing the official website of the University and program.


Example:
The following essay was submitted to the Harvard MBA program by our client. The client was accepted to the program.
Long Run Objective
My long-run objective is to achieve a senior managerial position in a large multinational corporation that markets, or preferably manufactures, commodities. One of my highest aspirations is to be one of those who establishes, or significantly advances, such a corporation. Therefore, I intend to develop within the scope of one firm. I believe that on my way to achieve my goal I will express my talents and interests and contribute to society’s prosperity.
Short Run Objectives
Looking ten years back, I view my interdisciplinary experience in business management, army service, political and public positions, and traveling as a part of the solid background that can generate a successful senior manager in a multinational commodities corporation. To complete my preparation process, my short-run objectives are:
a. First – to acquire quality general academic education in business administration while also mastering the English language.
b. Second – to develop within the scope of one firm.
HBS – a Measure and a Target In Itself
I wish to say, sincerely, that in my opinion HBS will fulfill my first short-run objective optimally. HBS has the qualities that best fit my expectations, objective, and background. The more I hear and read about HBS – the more I feel I belong there; it is considered the best school in the world for developing general management skills and acquiring management tools in the marketing and consumption areas. Graduates gain excellent placement services and leading positions. HBS has no competitors in academic level and in world-wide fame (I learned that from talking to people in China, Eastern Europe, and Arab countries).
In conclusion, I believe that studying at HBS will be a great experience. Moreover, it will provide the optimal accomplishment for my first short-term objective, as well as a significant advancement towards achieving my long-term goal.
 

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