Management of luxury/management de luxe

常见专业别称：luxury management，brand management，retail and luxury goods

所属专业方向：商业\管理\金融

专业简介

Luxury brands are one of the fastest growing areas of global business. This course is designed to provide participants with the theoretical knowledge and practical skills required to succeed in the management of complex, luxury brands. It develops an appreciation of how luxury brands have evolved over time and place, and introduces the material, symbolic and experiential dimensions of luxury.

Building upon the principles of creating and developing luxury brands the course explores a range of premium industries including fashion, perfume and jewelry, the finest hotels and exclusive clubs, yachts and high-end automobiles.

The course provides a comprehensive grounding in luxury brand equity, portfolios, co-branding, brand extensions and the management of brand heritage, and culminates in the strategic management of the business of luxury.

奢侈品是全球商务增长最快的一个领域。课程旨在让学生掌握专业的理论知识和实践技能，在复杂的奢侈品牌管理领域取得成功。它展示了奢侈品牌如何演化发展的时间和地点,并介绍了奢侈品的原材料、品牌标志和经验维度。课程以创造和发展奢侈品牌的原则为基础，探讨一系列高端产业包括时装、香水、珠宝、最好的酒店和专属俱乐部、游艇和高端汽车，提供了奢侈品牌资产,投资组合,联合品牌,品牌延伸、品牌管理的综合专业训练,，最终帮助学生实现奢侈品商务的战略管理。

核心课程：设计;时装设计技术;时装与纺织品电脑设计

大学前学术准备：有较好的数学基础和沟通能力，积极参加各类志愿者活动。在假期、做一些勤工的尝试。培养自己的领导能力和理财意识。有意识地提高自己的团队合作能力。

研究与升学方向：

·时尚行销管理 Fashion Merchandising

·艺术史批判与保护 Art History, Criticism and Conservation

·市场营销 Marketing

常见职业：营销经理 销售服务代表 企业运营经理

近似专业：时尚行销管理  零售,渠道与市场管理

推荐学校：

Business Administration （Luxury） 

Columbia University 哥伦比亚大学 MBA

MBA(Specializations: Luxury） 

纽约大学 New York University MBA

Fashion Design and Merchandising

Kent State University 肯特州立大学 MBA

Wayne State University 韦恩州立大学 MA

Luxury and fashion management

Savannah College of Art and Design 萨凡娜艺术设计学院-MFA

https://www.scad.edu/academics/programs/luxury-and-fashion-management

Retail Merchandising and Fashion Product Development 

Ohio University 俄亥俄大学 MS

Textiles, Fashion Merchandising and Design(Concentration: Historic costume and textiles) 

University of Rhode Island 罗德岛大学 MS

Fashion Merchandising

Ball State University 鲍尔州立大学 MS

Consumer Sciences(Concentration:Family Resource Management;Fashion and Retail Studies;H...... 

Ohio State University--Columbus 俄亥俄州立大学哥伦比亚校区 MS

Fashion Merchandising

AAU Academy of Art University-MFA

http://www.academyart.edu/academics/fashion/graduate-degrees

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